About Heroic Barbell
Heroic Barbell offers a unique blend of online and in person coaching based in Portland OR. We offer a individualized program coupled with high quality and timely video review, and the ability to train together as a team once a week. I also offer low cost one on one sessions to team members out of a private space.
Our lifters are located in the northwest and all across the country. Local lifters can start at any level from approximate ages 8-80 (these are by no means age limits!).Fully remote lifters must be able to demonstrate some prior experience, and conceptual understanding of the lifts to be good candidates.
While I specialize in coaching the sport of Weightlifting, I also coach and program for competitive Powerlifting, as well as general fitness for regular folks not interested in competing. Fitness clients work best when on-boarded with me for 2-8 months of in-person learning to get a solid foundation of technique, how to approach training and what good warm up progressions look like before graduating to online programming and video review only.
Meet Our Coach

Joe Beck
Head Coach
Head coach Joe Beck is a USAW National coach, he holds a BS in exercise science and an AAS in substance abuse counseling.
He has developed lifters that have competed at the top level of international events including a senior Pan American (4th place) and world team member. Numerous Masters international and national champions, medalists and record holders. All the way down to university and youth national and state champions and record holders.
He is also a member of the PNW WSO board, and head of the planning committee for the annual WSO championship. He is an active meet director putting on several local meets each year. As an instructor on the USAW teach staff, he is helping develop the next crop of USAW certified coaches.
What We Offer

Individualized Programming
A program that is specific for you and your goals. What does that mean? You get a program that is written specifically for you each week with a weekly load and volume prescribed for you based on your ability to recover and be successful.
Competitive athletes have longer term plans and goals considered. Fitness clients get the same treatment without having to switch up their schedule to fit a competition calendar.
It’s also not unheard of for these folks to want to experiment with competition too. Seeing as the bulk of their programs is Squat, Bench, and Deadlift or SBD. Lifters going to the same meet will obviously follow similar programs, but everyone gets primers and positional and accessory work chosen to attack their specific weakness.
Most of the team trains 4 days a week, through out much of the year. I believe when you have full time jobs and other outside responsibilities this is plenty of stimulus and leaves you the most room to recover
Video Review
I look at most of your lifts through a video review app called CoachNow. On it I can point out technical errors and offer positive feedback on improvements and changes that are on track. Feedback is delivered within a 24-48 hour window with some rare deviation to this during large national and international meets.

Meet Coaching
Lifters are not required to pay extra for me to coach at their meets for time or travel. Gratuity for this service is kindly accepted!

Team Saturday
Once per week the team assembles to train as a team at Rose City Barbell near the Washington Square Mall. This team environment gets everyone fired up and allows me to get in person time with lifters for fine tuning of technique and feedback in person.
Interested in Joining the Team?
Fill out the contact form and Coach Joe will reach out to you with next steps.
Testimonials from the Team
Coach Joe has a sharp eye for details. My daughter and I found our people with this encouraging strong warm team. They are our family! Programs and cycles reflect the needs of the individual athletes. Could not be happier.
Joe provides the right amount of constructive feedback for you to improve and maintain confidence in yourself. There is no doubt that you will progress in weightlifting under Joe’s coaching.
An honest, hard working coach that truly cares and is 100% invest in your progress in the sport. No bs, pure fiery passion from the man and an absolute legend!
Very detailed coaching feedback and has created a very supportive team environment.
Heroic barbell club is more than just weightlifting. It’s a family centered around community, balance and being the best we can be at what we love to do. Coach Joe believes in giving back to the community and in doing so creates a welcoming environment the centers around mutual benefit and continued growth in the sport.
His programming style caters exactly to the individual and he reviews all videos. He has an uncanny eye and ear and provides clear and precise feedback with a sense of humor all his own. Joining the team has been one of the best decisions I’ve made in my athletic career for many reason. Community, friendship and technical advancement in the sport is what keeps me coming back day after day!
Heroic Barbel Club is where motivated athletes support each other and grow stronger together. Joe is a great motivator. He meets me where I am and supports me by helping push myself. His program is effective because it is personalized to my needs.